Your offer is the first place to check. If people do not immediately understand what you do, who it is for, and why they should care, your funnel and ads will struggle.
1.I can clearly explain who my offer is for in one sentence.
2.I can clearly explain the result my offer helps people achieve.
3.My audience understands the value of my offer without needing a long explanation.
4.My offer solves a painful problem my audience already wants fixed.
5.My offer has a clear outcome, timeline, or transformation.